1980s

Fashion Through the Decades

In the 1980s, American politics shifted to the right with the election of Ronald Reagan as President. His economic policies put more wealth into the hands of the middle and upper classes, and they responded by spending money on clothing and other consumer goods that would symbolize power, wealth, and status. But with the rise of conservatism and consumerism came a rejection of more liberal styles of clothing from previous decades. Now, garments had to be glamorous and expensive. Men and women's styles were fairly uniform during this period. Work garments, like suits and dresses, had broad shoulders with deep, long lapels. For casual wear, both genders tended to mix and match garments to obtain the look they wanted.

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